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Fenty Beauty Reportedly Could Outsell Kylie Cosmetics & KKW Beauty Very Soon

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[Image: rihanna-fenty-beauty-holiday-collection.jpg]

Just a few months into her first foray into the world of cosmetics, Rihanna already has the whole "beauty mogul" thing down pat. Not only has her Fenty Beauty line sold out in Sephora stores across the country and amazed buyers (including Viola Davis) with its impressively wide range of foundation shades, but now, according to WWD, it's well on its way to surpassing Kim Kardashian West's KKW Beauty and Kylie Jenner's Kylie Cosmetics as a top-selling celebrity-founded makeup brand.

As of August, the nearly 2-year-old Kylie Cosmetics had sold a total of $420 million in products, while KKW Beauty was projected to top $14 million in sales almost immediately upon its June 2017 launch. Although Rihanna and Fenty Beauty have yet to publicly release revenue numbers, online research firm Slice Intelligence found that while Kylie Cosmetics had the highest yearly sales numbers for 2017 of the three brands, Fenty Beauty saw sales in September, its first month on the market, that were "five times [that of] Kylie Cosmetics and 34 percent higher the following month," per WWD. If this trend continues, Slice projects that Fenty Beauty could outstrip both sisters's beauty brands in a matter of months.

Additionally, the research firm revealed that Fenty Beauty shoppers, on average, spend more on makeup than the other lines' buyers. Those who purchased RiRi's products reportedly spend an average of $471 per year on cosmetics, while KKW Beauty users spend $278, and Jenner's Lip Kit lovers spend around $181 per year in the makeup category. As a whole, the three brands plus Kat Von D's own self-titled cosmetics line are responsible for almost 30 percent of all online beauty sales, "even though their collective customer base represents only 12 percent of shoppers," WWD reported.

We all keep dreaming, and luckily, dreams come true.
the queen keeps on winning again!

Evil lost!
And sometimes we make it and sometimes we fake it,
but we get one step closer each and everyday, we'll figure it out on the way...
I thought it had already.

Wow, can't believe she's behind these hoes being so inclusive.
1 person likes this: Bussylips
learning to wait till the problems show.

if the problems never show, then you're the one.

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